Toyota Impact Challenge
The Goal:
In January 2019, a young group of entrepreneurs from Cambodia won the Toyota Impact Challenge. They were given a $10,000 prize for their SmartBIN app.
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The app aims to make recycling more engaging and interesting to members of Cambodia. It rewards citizens who recycle waste in the proper bin. They receive points which can be redeemed in partner stores. The goal of the startup is to encourage citizens to understand the value of recycling. The Toyota Impact Challenge has high hopes for the success of this startup as they aim to reduce the amount of plastic waste littered (Spiess 1).
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Issues with Solution Attempt:
This app does not target all ages of the community to be encouraged to properly recycle. Younger and older audiences will not be able to use this app, resulting in less engagement when properly disposing of plastic. While this method is rewarding to members using the app, this requires citizens to frequently use the app and relies on their app participation. This app may be used frequently by members or simply be a short-lasting trend. This app will not hold up for future generations. This method does properly encourage citizens to effectively dispose of their plastic bottles and recycle them.